The security industry is incredibly competitive, and security companies must work hard to stand out from the crowd and achieve their growth objectives.
How do you grow as a security company? Simple, you secure more contracts. Of course, this is a lot easier said than done, but offering services that other companies do not is a great way to give yourself the edge and ensure that your target clients pick you when looking for security services in the area.
Each and every business has different security needs, and the more diverse your security services are, the better equipped you are to meet them all.
Potential clients may search specifically for a service that their business needs, rather than security companies in general, and if you don’t offer that service, you will be instantly discounted form their considerations.
Knowing exactly what services are most in demand and ensure that you offer them is the key to year on year growth for security firms in Newcastle, and this article will help you to identify exactly what these are and how to identify them.
5 services all security companies should offer
Every year the services that security company clients are looking for will change depending on a number of different factors including the nature of their operations and the current business climate.
5 of the services that are widely considered as essential for security companies looking to achieve growth are:
Risk Assessments
In order for a business to identify exactly what threats they face to their security a risk assessment must be carried out. A risk assessment should identify the specifical security needs of a property or business and make recommendations for how they should be addressed.
More often than not, the same security company that was used to carry out a risk assessment will be chosen by their client to provide the recommended services in the future. For this reason, risk assessments are a service that have the potential to bring in a huge amount of future business of your firm and should be offered by every security firm in the UK that is serious about success.
Risk assessments should be carried out every do often, even once you have a professional security presence on site, to ensure that your services are being effective in tackling the threats identified and the finetune them for the future.
Key holding
Key holding is a highly effective service for businesses that do not need or do not have the budget for 24/7 manned guarding.
It involves them entrusting a security firm a set of keys that they will use to provide a variety of services on their premises. These may include things such as opening and closing the site each day, responding to alarms, and conducting patrols on a set basis.
Key holding and alarm response are two of the more common services offered by security companies and failing to do so will put you at a major disadvantage, reducing your list of potential clients to the few who have a large enough security budget to employ security guards on a full-time basis.
Security technologies
Security has become an integral part of every industry in the world, and security is no different. Nowadays, security guards must be backed with CCTV, alarm systems, access control gates and more.
Whilst all security guards should become comfortable in using such technologies during their training, companies that also provide and install these technologies themselves are at an advantage.
Businesses looking to put their security in the hands of a professional security company are looking for a one-stop solution to their needs and the more comprehensive the services that you provide are, the better.
Remote monitoring solutions
Remote monitoring is fantastic for clients as it allows them to check on their site from anywhere in the world, saving them the time, expense, and cost of physically visiting a site.
Technologies such as mobile CCTV towers can be deployed at a moment’s notice, require no access to mains electricity, come fitted with the very latest AI motion detection technologies, and transmit live images via 5G.
This makes them incredibly popular amongst owners of void properties, in rural car parks, and in a variety of other locations which are not visited on a regular basis and where installing fixed security systems can be difficult.
Former police officers
Police officers who have recently retired or switched profession are a major asset for security companies to have, providing a unique perspective on de-escalation and crown management that are invaluable for event security and much more besides.
Being able to advertise, and tell clients, that you have these individuals advising you, or as a part of your security officer team, can justify you charging higher fees and attract clients that may otherwise have gone elsewhere.
