Invest in your online presence where Australians spend their time. Whether you’re targeting local, high-converting keywords or want to scale your Adelaide SEO strategy to national and international markets, we’ve got you covered.
Unlike pay-per-click digital marketing, SEO SA provides a return on investment for weeks, months and even years after your campaign finishes.
On-Page SEO
A fail-proof SEO strategy is critical to any online business, whether running an e-commerce site or a brick-and-mortar business. SEO is one of the most cost-effective forms of marketing available today. While many SEO agencies focus on off-page optimisation (link building and social media marketing), on-page optimisation is just as important. In this blog post, we’ll look at what on-page SEO is and how to optimise your web pages for search engine rankings.
Search engine optimisation is a complex field that involves many different aspects. Experts categorise things into on-page and off-page SEO to make things more manageable. On-page SEO refers to efforts made on a website’s pages, including content optimisation, title tags, internal links, and page URLs. On the other hand, off-page SEO refers to efforts made off a website’s pages, including backlinking, listings, PR, social promotion, and more.
The first step in on-page SEO is incorporating your primary keywords into your headlines and subheadings. It will assist search engines in better understanding the topic of your content and determine if it’s relevant to a user’s query. For example, targeting customers in Edwardstown, South Australia, you should include your keyword(s) in each page’s titles.
Other on-page SEO elements include meta descriptions, internal links, images, and alt text. Each factor plays a role in how search engines rank webpages, so keeping them in mind when creating your content is essential.
Another on-page SEO SA factor is ensuring your content is valuable and engaging to users. You can achieve this by focusing on user intent and providing quality information. For example, if you’re writing an article about Father’s Day gifts, include a list of recommended skills and explain why each gift is ideal for your dad. It will not only improve your ranking in Google, but it will also provide value to your readers.
Off-Page SEO
Off-page SEO refers to activities performed off your website that help improve your ranking on Search Engine Result Pages (SERP). It includes link building, social media marketing and other online promotional strategies. Off-page SEO is a large part of a digital marketing strategy, accounting for 75% of a site’s ranking factors.
One of the most important off-page ranking factors is the number of referring domains or websites that link to yours. Google and other search engines consider each referring domain as a vote of confidence that your site is valuable. The more votes your site receives, the higher it will rank in SERPs. Moreover, the quality of a referring domain is also essential – a link from a relevant website to your industry will carry more weight than a link from a random blog.
Citations are another off-page ranking factor that can affect your search engine results. Citations list your business’s name, address, and phone number (NAP) on other websites. Google and other search engines use these to verify the accuracy of your NAP information and determine your business’s credibility. If your NAP information is incorrect, your site may not appear in the local pack or organic listings.
Another off-page ranking factor is the number of backlinks you have. According to a study by Backlinko, the number of backlinks is a significant indicator of a website’s performance on search engines. Search engines examine a website’s backlinks to determine its relevance and authority.
Backlinks are the most influential off-page SEO factors, but many other techniques can be used to increase your rankings. For example, guest blogging, submitting your site to directories, or even using forums to promote your website. Moreover, social media is also a great way to generate traffic and links for your website. By implementing these off-page SEO tactics, you can increase your chances of getting on the first page of search engine results. It will lead to more visitors and a better return on investment for your business.
