With so many realtors and business owners using social media (sometimes incorrectly), I thought I would share some tips on what I have found useful and what I have seen more professional brands use.
Now that the business benefits of social media are becoming universally well-known, everyone wants to get in on it. It takes a lot of dedication, work and time to really be successful at social media marketing. Before you can get into the more detailed strategies, however, you must build a solid foundation of understanding. Looking at my Facebook newsfeed, the top three sites I clicked out to, based purely on how well their posts and social media imagery stood out, were https://www.ryderwear.com/collections/womens-leggings, Amazon and even https://modesportif.com/collections/activewear.
Generate new additions to your blog frequently and regularly. Visitors will return often if you keep it interesting with new content. Newspaper and magazine subscriptions show this to be true. Being consistent is the best thing you can do to get visitors to return to your page.
Maintain a current and relevant blog. If you are having some sort of sales event, you should write about it on your blog. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. -be certain to post them on your blog too.
Keep the information flow going both ways on Twitter. When your followers tweet, respond! Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. This creates a stronger affiliation with all your followers. Additionally, this will help you establish yourself as being a genuine human being, rather than a mere business.
If you want to maximize your social media efforts, make sure they all tie together through links. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. On Twitter, include in your profile a URL that links to your Facebook page and blog. Links to each of your networks gives you more exposure.
You will certainly make mistakes with your social media marketing campaign but luckily, these mistakes are easy to correct. Social media marketing is ever changing and you should stay on top of it. Use every tool you can to gain and keep a large audience.