Coca-cola and Pepsi are arguably two of the most renowned soft drinks in the world. In 2003, a study by the Baylor College of Medicine found that in blind taste tests, participants overwhelmingly preferred Pepsi to Coke. However, today’s numbers indicate that Coca-cola controls 42% of the soft drink market, while Pepsi follows behind at 30%.
This is mainly due to the extensive rebranding efforts that Coca-cola has been doing since the 1980s. Both brand-building and brand management are crucial factors that have helped companies like Coca-cola to gain a foothold in the market.
It is important for companies to build a positive brand image so that they can leave an impact on people’s minds. A good branding agency in Singapore can help companies develop successful brand strategies and drive conversion rates.
Here are some ways a Singapore-based branding agency can help with improving the visibility of your business:
- Branding agencies have lots of practical experience working in various industries
Branding agencies have an extensive amount of knowledge and hands-on experience working with clients in diverse industries. They are professionals who know what works best and what doesn’t for a specific sector, so no matter how niche your business is, they will know how to develop an effective brand strategy for you.
- Branding agencies can help your business to emotionally connect with customer
No matter how impressive your marketing efforts are, chances are they are not the main factor of influence on the customer decision making process to purchase your product. Customers are more likely to purchase something based on their emotions, and branding agencies know this.
Branding agencies can help your business to define your core values so that you will be able to build an emotional connection with your customers based on how they feel knowing what your brand stands for.
- Branding agencies can help differentiate your brand from other competitors
Brands that are recognizable help customers identify, build a relationship, and stay committed to them for long. A branding agency can help your business to improve on differentiating elements like the brand logo, product packaging, and your business values so that you can make an impression on customers, driving them to choose your business over others.
- Branding agencies can help you grow and stay consistent
A company with a strong brand presence will always perform better than those that lack one. Branding agencies know the importance of consistency and the impact it can have over your customers. This is why most agencies will conduct frequent market research and analysis, making sure to develop effective strategies to help your business stay ahead at all times.
In Conclusion
Branding has no doubt become an integral aspect of a business’s success. Building and maintaining a positive brand image is what attracts and retains customers to your brand, and a professional branding agency in Singapore can help achieve this.
When looking for an agency to help you boost your brand and build trust with your customers, look for one that offers a full range of design and branding services. With the right agency’s help, your business can transform into a highly trusted brand in no time.
